You Want The Truth? Web Leads Suck.
Just today on LinkedIn someone was asking (for what seems like the millionth time) … Why is [redacted] still allowed to cold call OTHER VAR’s clients? It’s as if there’s some magic wand a publisher...
View ArticleWhy 90% of Web Inquiries Mostly Suck
The ugly truth behind web site forms… People often ask how well web forms work for pulling in leads from visitors to my web site. They’re not asking the technical how-tos of setting up the form – more...
View ArticleSurvey Say’s: Approximately 5% of random web leads convert to anything...
In a quick talk this morning with another consultant we both compared notes about the likelihood of prospective customers who found us only via the Internet to convert into a paying customer....
View ArticleThe Face Of ERP Web Leads
This image from the FindAccountingSoftware’s daily lead report is a pretty accurate representation of 95% of web leads who contact consultants “looking for a quote”. These are not requests for quotes...
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